Most small businesses are always careful when selecting the digital marketing strategy
to use. This is mainly because most of them work on a limited initial budget, and they do not want to spend all their money on this ordeal, and lack resources to run the business itself.
If you have just started your business, there is need to consider social media as your major marketing strategy. This is because it is one of the most effective and volatile strategies that you can use to reach your target audience and increase sales in the long run. This is why you find even the most established entities multiple social platforms to do over 80% of their marketing.
Research has shown that 98% of digital marketers today prioritize social media as a marketing strategy. You shouldn’t be left behind. As an entrepreneur, being opportunistic is one of the characteristics you should possess, and you need to grab every opportunity that allows you to save money for your business.
When you decide to use social media for marketing, (which you should), you will need a social media counter that you will use to measure the success of your strategy.
Below are some of the main reason you should use social media as your primary digital marketing tool
98% of your customers are on social media
Today, over 2.5 billion people across the world use social media. With this number, we can confidently state that all your existing and prospect customers are using at least one social media platform.
The goal of your marketing strategy is to reach your target audience, right? If social media can help you achieve this easily, it makes a lot of sense to give it a priority over other strategies.
Message receptiveness is high on social media
People want to be provided with a platform where they can engage with your brand, and give their views without restrictions. This is what social media does. It makes it super-easy for people to interact and network. Using it is the best way to get the feedback you need, make adjustments to your marketing strategy, and reap huge rewards at the end of the day.
Social media can raise brand awareness since you want people to know your brand, social media is a go-to tool that will help you improve its visibility; therefore increasing the recognition of your brand.
When you develop valuable content and post it on social media, you will be ensuring that your target audience relates to your brand, and they can even refer it to their followers. This enhances business growth.
Social media increases your inbound traffic
Who hates free inbound traffic? No one!
Social media can significantly increase your inbound traffic, which makes it a perfect complement to your SEO efforts.
Every information you post on social media presents a perfect opportunity to drive more visitors to your site, making it easy for you to convert them into leads and boost your sales. To ensure you increase inbound traffic, don’t just post anything and wait. Make sure that all the information you post is engaging, valuable, and contains quality images that improve their appeal.
Other reasons why you need to prioritize social media include;
- You can target and retarget specific audiences continually
- It is cost-effective- it saves lots of bucks for your business
- Social media can improve your organic ranking in search engines
- You can learn a lot about your competitors on social media
- Social media can lead to more conversion rates
The list is endless!
With a tool that presents all these benefits, there is no reason why you should overlook it, and invest in less effective strategies. Prioritize social media now, and you will realize your business goals and objectives in no time.